HC is now

Epic

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Chic technology

While addressing the major players in the fashion industry, we came to acknowledge that Optitex was communicating a technical massaging while they should inspire. Moving Optitex to fresh more reinvent their story, we created a new charismatic, creative and unique identity that does not only convey that they are a market leader, but also demonstrates the company’s creativity and out of the box approach to inspire creators world-wide.