See the story through the data
As storytellers tackling abstract concepts is always a challenge and data is as abstract as it gets. So, we walked a mile in Eccella’s clients shoes and focused on the problem Eccella is solving. It’s not about what you can know from your data it’s about how using data to find the answers you need. The brand story and concept we came up with is about being a Data-Driven company seeing the big picture through the numbers, suggesting a different Point of view.