HC is now


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Love is earned 

Our clients are visionaries. Though they may be the lord commanders of their keep, they have to Tread lightly when it comes to the messaging jungle: The place where they have to compete for the hearts of their audience and though shining armor may make an impression, carrying a torch with a good, clear message, one that generates true emotion may be more potent. At HC we have developed a new approach to storytelling. It’s simple it’s unique and it’s effective. We can help you forge that torch and lead your audience.

Our clients love us:

“Herstein Cassuto is hands down one of the most talented firms in Israel. They have the rare ability to take a company’s brand values and to communicate them graphically into a corporate identity which is unique, creative and perfectly captures the company’s personality. They are truly passionate about their work and it shows time and time again with each deliverable. Yoav and his team are exceptional!”

Maya Gamzu
Director of Marketing Communications, Equivio

“At Marvell we say that anything can be done with the right technology. Working with Herstein Cassuto has taught us that anything can be communicated with the right branding. Noa, Yoav and the team simply get it and deliver. Their originality and creativity produce a unique statement and an outstanding brand ID that even we didn’t know we were.”

Enav Horn
Organizational Communications Manager, Marvell

“Getting professional services from vendors is always an advantage, working in unity with A professional team is virtue. HC helped us build a whole new brilliant brand identity, that truly inspires and stands out in our industry. It was a great avenue building our new brand, and it’s even a greater journey to have a brand that is constantly evolving with such huge recognition. We have a great solution, we needed to have a creative and an inspiring package, HC made us feel that they fell in-love with us; the care, ideas, dedication, creativity, and professionalism were out-standing.

I had the amazing privilege working with HC team, lead by Liat and felt (while still am) HC team is part of the Optitex organization. Thank you for making us Inspired and to be able to spread the Digital Inspiration everywhere!,”

Dana Aroch-Soffer
Corporate Marketing, OPTITEX

“We were introduced to HC Branding via another client which had a great experience with them and suggested we connect. Despite the time difference we were able to quickly establish a work-flow and timeline to execute on a rebrand project with a very tight turnaround. The concepts created were so compelling and beautifully capturing the essence of our brand that it was tough to stick with only one concept and we ended up incorporating several elements from each concept to our rebrand. We felt that the HC Branding team heard us well and collectively went above and beyond to implement and deliver an extensive list of digital and print ready materials. We applaud the hard work of the HC Branding team and will certainly work with them in the future.”

Gal Yaguri-Tadmor
Operations Lead, AWE

“We can’t say enough good things about the team at HC Branding. They are fresh thinkers; they always bring a cool and unexpected perspective to our projects. Their creative has brought our brand to the next level. They are incredibly skilled graphics artists. They’re problem-solvers. Solution-finders. And they have an impeccable record for quick turn-around. They are more than our most reliable partners; they are an integral part of our team. We love them, both professionally and personally.”

Assaf Wand
CEO, Sabi

“I have worked with HC-Branding on our company’s branding and I was super happy with the end result. Yoav led the process wisely and creatively, asked the right questions and forced us to confront with the major decisions about our brand identity. Further, Yoav was thoughtful and attentive to our needs, and never said “no”. I recommend working with HC-Branding, and I would love to work with them in the future.”

Uri Marchand
CEO, OverWolf

Some of our Clients

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